Q&A for How to Write a Press Release

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  • Question
    Can you end a press release with a quote?
    Linda Chau
    Linda Chau
    Public Relations Specialist
    Linda Chau is a Public Relations Specialist and the CEO and Founder of PAAPR Agency (Public Attention And Public Relations). With over a decade of experience, she specializes in strategic planning, brand storytelling, press communication, and reputation management. Linda holds a BA from The University of California, Riverside and has been featured in AdAge, Austin Business Journal, and more.
    Linda Chau
    Linda Chau
    Public Relations Specialist
    Expert Answer
    You can include a quote that's on-brand with what you're promoting and expands on its significance.
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  • Question
    Where do I send my press release?
    Community Answer
    Community Answer
    To local free and charged newspapers, local radio, community TV, libraries, and your city's events officer.
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  • Question
    Where can I see an example of a press release?
    Community Answer
    Community Answer
    Go to the website of a large company and find their page for "News" or "Media." You should find plenty of press releases there.
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  • Question
    Do you italicize or under score the name of a painting or a publication?
    Community Answer
    Community Answer
    No. About 25 years ago that was the practice, but no longer. Most feel that it clutters and distracts.
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